Marketing channels for SaaS founders, one at a time

The one where your buyer already talks about the problem, which is rarely the one with the largest audience. In practice that means two channels, not eight: one community where your buyer already is, and one direct channel you control such as cold email. Every channel on this page needs a prerequisite met before it produces anything, and the prerequisite is usually what decides the order.

Two properly, or four badly. Each of these playbooks has a real weekly time cost listed on its page, and they add up faster than founders expect. Two channels worked consistently for three months beats eight tried for a fortnight.

The thing that has to be true before the channel can work at all — karma in the subreddit before you link anything, a warmed domain with SPF, DKIM and DMARC before you send cold email, twenty people ready to comment before you launch on Product Hunt. Skipping it is the most common reason a channel produces nothing, and it looks like the channel failing rather than the setup.

No. They are the opinionated plays our channel engine uses, written from experience rather than measured across accounts — so treat them as a starting position to test, not a proven result. Where a number appears it is a working heuristic and says so.